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This paper takes a brief look at controversial advertising on television and covers food ...... More...
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2 Pages / 450 Words
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Paper Abstract:
This paper takes a brief look at controversial advertising on television and covers food ads aimed at children, religious ads for inclusive religion and anti-war, and ads using animals.
Paper Introduction:
Television advertising is breaking new ground in many areas ofadvertising venturing into many areas previously considered toocontroversial and the public and the government are responding withcondemnation Recently Puma had to pull their ads which used chimps andwhich they said had been approved in the US by animal rights groups aclaim which proved false Puma Those objecting to the ads and asking forits withdrawal and a pledge from Puma not to use primates in futurecommercials objected because in order to use the animals
Text of the Paper:
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11 Feb. Mayer, Caroline E. "Women as home care givers: Gender portrayal in OTC drug commercials." May, 1992. 2 5. 11 Feb. These ads cannot be banned, but the public does not haveto buy into their messages. Women are significantly morelikely to be featured in these ads and they are frequently portrayed asexperts on home care, often caring for sick children. It will take a lot of pressure from the public tokeep controversial ads off television. 2 6. "TV ads entice kids to overeat, study finds." 7 Dec. Controversial advertising is becoming more frequent on television,and people need to let the companies know that they will not succumb tothis pressure. 11 Feb. This reinforcesstereotypes of women as care-givers, and risks having women overuse OTCmedications to gain family love and support. The Instituteof Medicine has said that there is strong evidence linking watchingtelevision advertising to obesity, calling on Congress to use incentives toencourage healthful products for children. This is the fourth time in two years that Puma has had to pull adsusing chimps. Religion is also coming under fire for television advertising. 2 6. "New antiwar ad launched." 31 Jan. 2 6. They will boycott products and services and encourageothers to do so. "Would Jesus ban this ad?" 3 Dec. "Puma pulls controversial chimp ad." 2 5. Television advertising is breaking new ground in many areas ofadvertising, venturing into many areas previously considered toocontroversial, and the public and the government are responding withcondemnation. Companies need public support, sothey need to listen to what the public wants. 11 Feb. 2 3. 11 Feb. Ataround seven years of age, they are too big and strong to be used, so spendthe rest of their 4 to 5 year lifespan "behind bars" in sanctuaries orzoos. Another controversial ad which offends manypeople is the one by the National Council oc Churches against the Iraq war,saying the war, "violates God's law and the teachings of Jesus Christ"(Cooperman). Works CitedCooperman, Alan. Nichols, John. Advertising to children is becoming very controversial because mostadvertising during children's programming is for food products. Those objecting to the ads and asking forits withdrawal and a pledge from Puma not to use primates in futurecommercials objected because, in order to use the animals for commercials,they have to be separated from their mothers at a very young age. Another area of major concern to the public is the increasing numberof over-the-counter (OTC) medications advertised on prime time television,and their possible harmful effects (Craig). TheUnited Church of Christ runs ads which show people of all kinds beingwelcomed at their church - the disabled, the blind, the aged, the youngafter being turned away from other churches. Recently, Puma had to pull their ads which used chimps andwhich they said had been approved in the US by animal rights groups, aclaim which proved false (Puma). Mayer, a writer for the Washington Post (Mayer). These companies do bow to public pressure, asshown by the reaction of Puma, and the number of fast-food restaurants nowserving healthier meals. Craig, Steve. They arebeing enticed to eat huge amounts of unhealthful food, according toCaroline E. 2 6. However, the ad also featurestwo women with their arms round each other, and so the Bush administrationis attacking the ad on moral grounds, saying it will upset those opposed tohomosexuality (Nichols). 2 6. Animal rights activists also object to the cruel trainingmethods used to train the animals (beatings and electric shocks). 2 4.
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