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CHRISTMAS TREES.
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Essay Subject:
History of marketing and commercialization of Christmas trees.... More...
3 Pages / 675 Words
4 sources, 10 Citations, APA Format
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Paper Abstract:
History of marketing and commercialization of Christmas trees. Origin of marketing in Great Depression. Notion of selling trees to the mass market. Development into a multimillion-dollar industry. Roots of Christmas tree tradition in pre-Christian era. Christmas trees as a modern commodity. Sales of Christmas trees, real and artificial, in tree lots, retail operations, nurseries, florist shops, mail order, Internet. Auxiliary industries.

Paper Introduction:
The Marketing of Christmas Trees: Commercializing Tradition Christmas tree farms and the aggressive marketing of trees, began in the United States during the Great Depression. According to Jones (2001), it was then that nurserymen could not sell evergreen trees for landscaping because of harsh economic conditions; consequently, to “move” excess evergreen stock, the notion of selling Christmas trees to the mass market was developed. Today, this is a multimillion-dollar industry in North Carolina alone, where more than 4 million trees are harvested for the market, generating total sales of more than $100 million for growers and retailers (Jones, 2001). The roots of the Christmas tree tradition are not, as might be expected, Christian in origin. They are, as Layser (2000) reported, traced back to the pre-Christian era. However, as

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They can be purchased at tree lots, large retailoperations, grocery stores, nurseries, and florist shops. Successful Farming, 98(12), 24+. The gift that changed Christmas. They are, as Layser (2 ) reported, tracedback to the pre-Christian era. (2 ). A family Christmas tree story. Gangloff (2 )states that while people quickly adopted the Christmas tree, the industrywas slow to develop. ReferencesGangloff, D. While the traditional portrait of Christmas treepurchasing has a family visiting a local tree lot and selecting their treefrom among several varieties, the rise of the Internet and e-commerce hasopened a new marketing venue for the Christmas tree. Between 1832 and 1851, Christmas treesbegan to appear across the United States though some Puritans in NewEngland and others denounced the Christmas tree as a throwback to pagancustoms. American Forests, 1 5(4), 4 +.Jones, A. (2 ). Christmas trees and their accessories are very big business today.Few homes in the United States lack some type of artificial or realChristmas tree and many communities continue to decorate Christmas treesfor public enjoyment. Auxiliaryindustries such as ornament manufacturers and Christmas light producersalso capitalize upon interest in this particular seasonal home decoration. Today, Christmas trees are marketed online, in print advertising, andin mail order catalogs. From pagan to presidents - the Christmas tree tradition. According to Jones (2 1),it was then that nurserymen could not sell evergreen trees for landscapingbecause of harsh economic conditions; consequently, to "move" excessevergreen stock, the notion of selling Christmas trees to the mass marketwas developed. Calvin Coolidge was the first president to have a Christmas tree inthe White House (Gangloff, 2 ). In 1999, about3 , or 5 percent of all Christmas trees were purchased online andshipped directly from tree farms to consumers (Prater, 2 ). A national ceremony was held to lightthe tree, beginning a tradition that continues today. Christmas tree farmers take to the Web. Today, this is a multimillion-dollar industry in NorthCarolina alone, where more than 4 million trees are harvested for themarket, generating total sales of more than $1 million for growers andretailers (Jones, 2 1). The Christmas tree still has symbolic value, but itis also a commercial success. Conservationists in the 192 s and 193 s joined forceswith tree growers to overcome the belief that Christmas trees should befree. Prater (2 ) reported that in 1999, there were 35.4million real (as opposed to artificial) Christmas trees sold in the UnitedStates. (2 1). The roots of the Christmas tree tradition are not, as might beexpected, Christian in origin. Like any other commodity, the Christmas tree has been subject tocommercialization. However, as popular seasonal icons symbolicof one of the Christian faith's seminal holy day, it has been suggestedthat Saint Boniface (an English missionary monk who brought Christianity toGermany around 7 A.D.), incorporated a pagan ceremony taking place arounda mighty oak tree into Christian observances of Christmas Day. Thousands more artificial trees in various colors and materialsare also sold annually. (2 ). World and I, 15(12), 168-17 .Prater, L.F. The Business Journal - Serving the Triangle's Business Communities, 17(13), 13-14.Layser, E.F. Strikingdown the oak, Boniface told the people to take an evergreen into their homeand to accept this tree as a sign of endless life. The Marketing of Christmas Trees: Commercializing Tradition Christmas tree farms and the aggressive marketing of trees, began inthe United States during the Great Depression. Established nurseries began adding Christmas tree departments totheir operations and thus ushered in an important forest industry thatemploys more than 1 , people and which plants between 75 , and 1million Christmas trees every year (Gangloff, 2 ). Over time, Christmas trees gained popularity in Germany and werebrought to England by Queen Victoria's husband, German-born Prince Albert.In 185 , Charles Dickens described the use of the Christmas tree as acommon social practice (Layser, 2 ). In the United States, German settlers and soldiers are credited withbringing the Christmas tree here. Layser (2 ) contends that by the 193 s, many communities hadbegun the practice of decorating a communal tree and many people had begunto go to the woods and cut down a tree and bring it home to decorate forChristmas.

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