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BUSINESS INTELLIGENCE (BI).
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Essay Subject:
BI as a rapidly growing market.... More...
2 Pages / 450 Words
2 sources, 4 Citations, APA Format
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Paper Abstract:
BI as a rapidly growing market. Effect of global competition and 24/7 operation via technology on the tools used by BI. Evolvement from spreadsheets and contracts to business intelligence portals. Internet tools. IBM as a leader in the BI market. The company's integrated portfolio of BI tools.

Paper Introduction:
BUSINESS INTELLIGENCE The business environment is increasingly competitive, global and deregulated. Because of this business must be aggressive when trying to find ways to differentiate themselves and gain competitive advantage. One of the most critical concepts that enable companies to achieve these goals is business intelligence (BI). Business intelligence is a rapidly growing market. According to the Palo Alto Management Group, the business intelligence market is worth approximately $70 billion (IBM, 1998, p. 1). In the days before global competition and 24/7 operation via technology, business intelligence consisted of a call of tools designed to query and analyze reports when information was needed from databases. These tools were typically used in combination with such things as contracts or

Text of the Paper:
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ReferencesIBM announces company-wide initiative for $7 billion business intelligence market. According to the Palo Alto Management Group, the businessintelligence market is worth approximately $7 billion (IBM, 1998, p. 1). On one level business intelligence is coordinated with customersupport management and knowledge management. IBM's BI portfolio is an innovative andseamless BI process that "simplifies and speeds return on what can be avery complex technology investment by delivering complete solutions to arange of business, from small to large enterprises" (IBM, 1998, p. IBM istrying to tap the potential of the rapidly growing BI market by providingan integrated portfolio of BI tools that include industry specific dataanalysis and marketing applications, new data mining, data warehouse, anddata mart software among others. (Mar 17, 2 ). 1).There are many benefits that accrue to organizations from the use of thenew class of BI tools. Businessintelligence portals are a "suite of highly integrated decision supporttools that provide employees, customers and partners the ability to accessand analyze corporate information via the Internet. Business intelligence is a process thatinvolves "the gathering, management, and analysis of data for the purposeof turning that data into useful information which is then distributedthroughout an enterprise and used to improve decision making" (IBM, 1998,p. 1).In the days before global competition and 24/7 operation via technology,business intelligence consisted of a call of tools designed to query andanalyze reports when information was needed from databases. IBM has recently developed a BIPortfolio that involves a company-wide initiative consisting of newproducts, consulting, services, sales specialists and partnerships. Business Wire, 1-4.Rowe, D. IBM is one leader in the BI market. (1998). BUSINESS INTELLIGENCE The business environment is increasingly competitive, global andderegulated. Instead of relying on the client-serverarchitecture of yesterday, today's business rely on Internet networkarchitecture to enhance BI processes. These BI portals haveenough momentum that they're going to accelerate changes in the BImarketplace" (Rowe, 2 , p. BIwill continue to grow as a market as companies must find ways to enhancedecision making in order to remain competitive in the global arena. These toolswere typically used in combination with such things as contracts orspreadsheets. Today's business intelligence tools are of a different class.Today's leading organizations use business intelligence portals. Possibilities abound showing signs of intelligence. Computing Canada, 26, 14. Companies can now assess the risk oflosing customers, group customers with characteristics that seem unrelatedon the surface into market segments, predict future demand, manage marketcampaigns based on such information and a variety of other benefits. Business intelligence is a rapidly growingmarket. 14). Today's businesses exist in aglobal competitive environment where sound decision making can often be thekey to success. Oneof the most critical concepts that enable companies to achieve these goalsis business intelligence (BI). Business intelligence is designed to improve decisionmaking ability company-wide. Because of this business must be aggressive when trying tofind ways to differentiate themselves and gain competitive advantage.

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