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DOMESTIC AIRLINES.
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Essay Subject:
Impact of September 11, 2001.... More...
5 Pages / 1125 Words
9 sources, 18 Citations, MLA Format
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Paper Abstract:
Southwest Airlines. Company profitability. Its E-business site. Best domestic on time record. Decision of Southwest not to cut flights or personnel after 9/11. Company philosophy. American West. Problems after 9/11. Irregular operations. Cost-reduction steps. Bad service record. Internal problems.

Paper Introduction:
Southwest Airlines began service in 1971, and has grown to become the fourth largest domestic U. S. airline, flying to 58 cities in 30 states (Southwest.com). Based in Dallas, it operates more than 2,700 flights a day with a fleet of Boeing 737s, and has one of the youngest jet fleets in the domestic airline industry. The year 2001 marked Southwest's 29th consecutive year of profitability, and in 1990, 1991, and 1992, it was the only major airline to make both net and operating profits. Southwest had a net income of $511.1 million in 2001, carrying a total of 64.4 million passengers, and with an operating revenue of $5.6 billion. Southwest provides 90 percent of all discounted air travel in America today. Forbes magazine has named Southwest Airlines in the Forbes Platinum 400: America's Best big Companies, in their January, 2002 issue. It's commo

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December, 2 1:58.Farnham, A. It was fined $5 million in 1998for maintenance violations. He blames it on poor infrastructure andlack of preventative maintenance, and admits the company needs a lot ofimprovement, but he expects it to be in the top half of the industry in2 2, despite all its problems and despite its near bankruptcy in 2 1(Fiorini, 31-32). On September 17, 2 1, America West announced a 2 percent reduction in its flight schedule, and the elimination of 2, positions. So far, it hasproved true. Mgmt., 153. For thelast 11 years, Southwest has been ranked number one for the fewest numberof customer complaints, and has been recognized by Hispanic magazine forproviding opportunities to Hispanics, by Business Ethics in its 1 BestCorporate Citizens list, was ranked number 3 in 2 1 by the NationalAirline Quality Rating system, and received the Employer Support of theGuard and reserve 2 1 Employer Support Freedom Award for its companypolicies, practices, programs and support it provides employees serving inthe national Guard and reserve. Forbes. America West beganservice in 1983 with three aircraft, and today has a fleet of 24 aircraft,including Airbus A32 s, Airbus A319s, Boeing 757s, and Boeing 737s, whichit intends to expand to 77 aircraft by 2 5. Time, 158, 2 1:NA. After September 11, problems with boarding delays resulting inirregular operations caused America West to suspend food service on itsflights in an attempt to reduce times for readying planes for departures(Americawest.com). PNA) Despite the economic problems of 2 1, the airline was still able toshow a profit as a result of aggressive industry discounting and increasedpromotional activity (Southwest.com). Based in Dallas, it operates more than 2,7 flights aday with a fleet of Boeing 737s, and has one of the youngest jet fleets inthe domestic airline industry. The year 2 1 marked Southwest's 29thconsecutive year of profitability, and in 199 , 1991, and 1992, it was theonly major airline to make both net and operating profits. Third quarter losses were due to theimpact of the September, 11 terrorist attack. 2 1:55.Southwest.com 2 2.http://www.southwest.comTurrettini, J. 2 1:31-32.Moozalcus, C. Sales & Mktg. S. As with other large corporations, theirefficient and innovative programs, have allowed them to steal business awayfrom competitors by keeping labor costs low (Why are these CEOs smiling?PNA). Southwest pledged to "keepAmerica flying" (Rasmusson, 55). It's common stock tradeson the New York Stock Exchange under the symbol LUV. Franke, still felt encouraged thatAmerica West was outperforming other airlines despite the state of theeconomy. InternetWeek. Flying high: how Southwest Airlines is inspiring loyalty in trying times (best practices; strategies and tools to increase sales). Forbesmagazine has named Southwest Airlines in the Forbes Platinum 4 : America'sBest big Companies, in their January, 2 2 issue. airline, flying to 58 cities in 3 states(Southwest.com). Aviation Week & Space Technology, 155. Southwest was the first airline to establish a home page on the web,and now more than 3.5 million people subscribe to its weekly Click'N Saveemails (Southwest.com). It is a wholly-ownedsubsidiary of America West Holdings Corporation. In June, 2 1 Southwest's website was named one ofthe top 1 e-businesses in the United States by InternetWeek. Forbes. Parker expects to achieve cost savings in 2 2 fromdeployment and e-procurement and auction technologies (Moozalcus, 38). America West has hubs in Phoenix, Las Vegasand Columbus (Americawest.com). Over and above the problems all airlines faced in 2 1, AmericaWest does not have a good record, being ranked worst in screw-ups, customerservice complaints, baggage complaints, cabin comfort, and having the next-to-worst on time-record (Farnham, 1 5). In January of 2 2, Parker announced the closing of a $429 millionload for America West Airlines, and completed arrangements for more than$6 million in concessions, financing and financial assistance with $38 million in loan guarantees from the Air Transport Stabilization Board(Americawest.com). The attack led toSouthwest's decision to defer delivery of 19 aircraft to stabilize cashflow. Bankruptcy beckons cash-starved America West. Southwest Airlines began service in 1971, and has grown to become thefourth largest domestic U. However, at this point in time, it does notseem to have made the recovery from last year's economic slump andterrorist attack that Southwest has, and still has many internal problemsto overcome. US News & World Report. In July, 2 1, itreported a second quarter losses of $4 million to $5 million, which thecompany blames on the weakness of the U. After the terrorist attack, unlike other airlines, Southwest did notcut any flights or lay off any employees - it even paid employees for thetime flights were suspended (Clark, 58). The company philosophy, from the very beginning, has been that ifyou get passengers where they want to go, on time, and they have a goodtime getting there, they will continue to use your airline. (2 1). June, 2 1:1 5.Why are these CEOs smiling? June, 2 1:1 5.Fiorini, F. CEO Parker admits the airline was not well-runin the past (Turrettini, 1 5). Auctions help America West offset slowdown. The losses in the second quarterresulted in smaller than anticipated income tax credits for the company. Southwest had anet income of $511.1 million in 2 1, carrying a total of 64.4 millionpassengers, and with an operating revenue of $5.6 billion. S. economy and high fuel prices.Chairman, president and CEO William A. America West is another major domestic carrier, the eighth largest,based in Phoenix, Arizona (Americawest.com). A bad airline repents. 2 1:38.Rasmusson, E. America's worst airline? They have the best "on time" record of alldomestic airlines (Why are these CEOs smiling? Nothing but the plane truth. While most are struggling just to stay in business, a few smart companies are growing stronger - recession bedamned! Southwestprovides 9 percent of all discounted air travel in America today. It claims to be the only tosurvive and thrive since airline deregulation, but Southwest's historywould dispute this. America West is a low-fare, full-service airline withcoast-to-coast routes including 92 destinations across the United States,Mexico and Canada, served by more than 8 daily departures. On January 22, Parker announced that Southwest would takedelivery of another two aircraft in March two more in April, and two morein June, continuing Southwest's growth plans and making 14 new routespossible. America West trades on the New York Stock Exchange under the symbolAWA as class B common stock of America West Holdings Corporation(Americawest.com). It has code-sharing agreements with MesaAirlines and Air Midwest which channel traffic to America West's hubs.America West intends to extend its route system through these agreements.It further strengthens its operations through alliances with ContinentalAirlines, British Airways, Northwest Airlines, Big Sky Airlines, and EVAAirways (a Taiwanese airline). No financial data for 2 1 are available, but it hadpassenger revenues of just over $2 million in 2 . However, it has since taken delivery of two new aircraft, and CEOand vice chairman Jim Parker said Southwest felt it appropriate tocautiously resume growth, beginning in February, 2 2. Parker remains optimistic that growth plans can proceed. In January, 2 2, Parker announced Southwest's 29th consecutive yearof profitability, and that it could pay substantial profit sharing(Southwest.com). Works CitedAmerica West.com 2 2.http://wwww.americawest.comClark, K. The company has taken cost-reduction steps, including a 1 percent reduction of management/administration payroll, a %25 millionreduction in capital expenditures, and the return to lessors of sevenaircraft earlier than anticipated.

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