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LA. Gear
Term Paper ID:27684
Essay Subject:
(1996) Looks at domestic & international picture for LA. Gear. Discusses: background, international markets, international pricing, international revenue sources, & transition exposure.... More...
9 Pages / 2025 Words
5 sources, 34 Citations,
APA Format
$36.00
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Paper Abstract:
(1996) Looks at domestic & international picture for LA. Gear. Discusses: background, international markets, international pricing, international revenue sources, & transition exposure.
Paper Introduction:
Background
L.A. Gear is a California corporation originally organized on February 7, 1979. The company is a holding company that through its principal subsidiary, L.A. Gear California, Inc., designs, develops, and markets a broad range of quality athletic and lifestyle footwear for adults and children (USSEC 10K, 1995, 4). The primary selling point, domestically and internationally, has been the concept of lifestyle, which in the beginning was more restricted to domestic niche markets. Had L.A. Gear stayed with its original marketing philosophy, a competitive return for the parent company may have come easier. Since 1990, a winning performance has eluded L.A. Gear. The intensity of the competition faced by L.A. Gear, as well as the rapid changes in fashion, technology and consumer preferences, conceivably led
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