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Time-Life Inc.
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Essay Subject:
Examines the history, product line, & market of Time-Life Inc., the publishing subsidiary of Time & Time-Warner.... More...
3 Pages / 675 Words
8 sources, 9 Citations, APA Format
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Paper Abstract:
Examines the history, product line, & market of Time-Life Inc., the publishing subsidiary of Time & Time-Warner.

Paper Introduction:
Time-Life Inc. was founded in 1961 and has its national headquarters in Arlington, Virginia. In its brief thirty-five year history, Time-Life has become an extremely diversified corporation featuring the marketing of books, periodicals, CD-ROM titles, on-line services, newspapers, video and music services, motion pictures, and home video tape distribution. Although the company distributes some of its books through various national retail bookstores, the main part of its product distribution comes through direct mail sales and its book clubs. Time-Life is an immediate subsidiary of Time Inc., which in turn is a major division of the multinational media conglomerate, Time Warner Inc. (Books growing in new directions, 1995). The company's book division alone has published well over 2,000 titles in a variety of fields including, science and techn

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PK Network Communications, 1-3. Thirty-six positions were eliminated inaddition to the thirty eliminated in 1995. was founded in 1961 and has its national headquartersin Arlington, Virginia. (1995 Sept. He was replaced by George Artandi whohas headed the Book-of-the-Month Club since 1991. Two weeks earlier Time-Life announced that longtime president and CEOJohn M. Time-Life Inc. It is apparent the company ispreparing for the future by making major inroads into CD-ROM production anddistribution, creation of on-line services, and domination of other multi-media products (Partnership with IVI Publishing, 1995). In a further effort tostreamline management positions, Time-Life announced Artandi would remainhead of the Book-of-the-Month Club even as he took on the new duties ofpresident and CEO. Two years later, Time-Life expanded into majorcompetition with IVI by signing a deal with IBM and Patient EducationMedia, Inc. Books growing in new directions, (1996 July 8). was stepping down. to develop an interactive on-line medical service through IBM'sHealth Village Internet service. has streamlined its operations while expanding itsmarkets and diversifying its media interests. posted $5 , , in sales in 1995. Broadcasting & Cable,v125, n4. These two companies jointly acquired fifteen-year rights tothe classic documentary (Television Tokyo channel 12, 1995). The Record, Northern New Jersey, D14. The Washington Post.D11. In 1994 the company signed amajor deal with IVI Publishing, a major digital publisher of consumerhealth subjects, to digitize Time-Life's entire published collection ofhealth and medical titles. IBM and Time-Life to deliver healthcare information via the Internet,(1996 April 15). has shied awayfrom seeking lucrative partnerships domestically as well as ininternational markets. However, thecompany is following the corporate trends of the 199 s by downsizing inorder to become leaner and meaner in an increasingly competitive mediamarket. In the fall of 1995 Time-Life struck a deal for the distribution ofits series, "Lost Civilizations," in Japan with Tokyo channel twelve andFujitsu Ltd. In July 1996 Time-Life Inc. (1996 July 26). Partnership with IVI Publishing, (1996). The total number of layoffs aresubstantial; eliminating 66 of 14 positions in just one year (New round oflayoffs at Time-Life, 1996). Healthcare Solutions, Online. The company's book division alone has published well over 2, titlesin a variety of fields including, science and technology, history,gardening, cooking, health, nature, and do-it-yourself projects. Publishers Weekly,v243, n2, 17(1). George Artandi reports directly to the Time Inc.president Don Logan (Artandi named president of T-L, 1996). Television Tokyo channel 12, (1995 Oct. Time-Life Inc. Nationally, Time-Life planned the launching of twonew children's reference series through The Nature Company in late 1995 andearly 1996 (Time-Life teams with Nature Co., 1995). However, these layoffs have not meant Time-Life Inc. The west. Time-Life Inc. Time-Life has ambitiously attempted to corner the market on health andmedical on line services and CD-ROM titles. BP Report, 54. Time-Life teams with Nature Co. In exchange, Time-Life agreed to developfor IBM new consumer health and medical advice videotapes for distributionin 18, pharmacies nationwide (IBM and Time-Life team to deliver...,1995). Time-Life is an immediate subsidiaryof Time Inc., which in turn is a major division of the multinational mediaconglomerate, Time Warner Inc. 23). 4). Publishers Weekly,v242, n36. New round of layoffs at Time-Life, (1996 Jan 18). instituted a major advertisement campaignin support of The West, a new series produced by Ken Burns (The Civil Warand Baseball documentaries) to air this fall on PBS. Fahey Jr. (Books growing in new directions, 1995). The HomeRepair series produced by Time-Life Books, The Rolling Stone Collection: 25Years of Essential Rock from Time-Life music, and The Civil War from TimeLife Video, are just three of the company's all time best selling titles.By 1993, Time-Life annually published books in twenty-eight languages anddistributed forty million books, video cassettes, and compact discs(Partnership with IVI Publishing, 1996). On January 17, 1996, Time-Life announced a new round of layoffsamong its editorial staff. In its brief thirty-five year history, Time-Lifehas become an extremely diversified corporation featuring the marketing ofbooks, periodicals, CD-ROM titles, on-line services, newspapers, video andmusic services, motion pictures, and home video tape distribution.Although the company distributes some of its books through various nationalretail bookstores, the main part of its product distribution comes throughdirect mail sales and its book clubs. 8). References Artandi named president of T-L, (1996 Jan. The company plannedto sell the supplemental book and the actual video series two months priorto its release on public television (The West, 1996).

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