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Male Vanity
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Examines the growing market for a variety of male health & beauty products.... More...
4 Pages / 900 Words
4 sources, 5 Citations, MLA Format
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Paper Abstract:
Examines the growing market for a variety of male health & beauty products.

Paper Introduction:
Men today will do many things to keep up a good appearance that in the past they would have considered too feminine or otherwise wrong for men to pursue. Men are working harder to make themselves look younger, stronger, more powerful, and healthier. This is part of a general trend in which all people are more interested in health, exercise, and youth, things that our whole society sees as important. Men are going to great lengths to give themselves a better appearance. One way to see how important this has become for men is to look into the way men are buying certain products to add to their appearance and their health. One observer writes, As the bulk of the male baby boomers approach 50, now more than ever, men are examining their options for looking as fit and healthy as possible. While it seem

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There areshampoo soluble hair colors that are seen as easier for men to use, andthis is probably why they have been so successful. This is part of a general trend in which allpeople are more interested in health, exercise, and youth, things that ourwhole society sees as important. "Male Vanity: You're So Vain I Bet You Think This Story's About You." Fortune (September 9, 1996), 66.Hotchkiss, Jennifer. Among these are productsfor hair coloring, new hair products, and new shaving skincare lines.Companies say that there has been steady growth in all categories, showingthat there is an increase in men's interest in personal grooming. We have also seen ads for different kinds of hair replacementproducts, including wigs, weaves, and transplants. Businesses have been successful with a number ofproducts to help men with their hair, and a healthy head of hair is seen asa sign of youth. Men are working harder to make themselves look younger, stronger,more powerful, and healthier. Cosmetics and Toiletries Market." Drug & Cosmetic Industry, Vol. Many men have a problem with thinning hair, but manyothers have a problem of a different sort with excess hair, and there areproducts to remove this. We have also seenadvertising for exercise equipment, and we think of this as more manly andso more acceptable. An older generation had styptic pencils and elevator shoes, and counted itself lucky. With these they are blasting every wad of gum and speck of lint off the alabaster loveliness of Self--some men purely out of vanity, others to hang on to marriages and jobs (Farnham 66). To go from the wet look to a more loose blow-dried look is becoming popular. This means that men seek a better appearance to show theirsocial rank as well as just to look better. We are somehow more used to seeing advertisements for beauty productsfor women, or at least more used to seeing certain products as beautyproducts because they are for women. Anothersegment showing growth is found in the fact that from 1992 to 1996, thefragrance market has seen higher sales for male fragrances than for female(McCardle 31). They may stillpretend that the result is all natural, but they are willing to use a widevariety of products to create the illusion of a natural appearance. . Men today will do many things to keep up a good appearance that in thepast they would have considered too feminine or otherwise wrong for men topursue. However, we have long seen "beauty"products for men in advertising as well, such as hair tonic and shavingdevices. One observer writes, As the bulk of the male baby boomers approach 5 , now more than ever, men are examining their options for looking as fit and healthy as possible. Science has joined hands with cosmetology to give men new and potent weapons against ugliness. Works CitedFarnham, Alan. 16 (June 1, 1997), 28-34.Stipp, David. "Marketing Haircare and Skincare to Men." Drug & Cosmetic Industry, Vol. 158 (April 1, 1996), 56-59.McArdle, Shevaun. The strongest trend I see now is men wanting the ability to change their hair style. "Mirror, Mirror, on the Wall, Who's the Fairest of Them All?" Fortune (September 9, 1996), 86. . Hesays that men need a stylist to guide them and to give them a moreindividual and unique hair style. Today, they are likelyto try everything they can to improve their appearance. Men in the past concentrated on their clothing as a way of improvingtheir appearance, and if the colored their hair, wore lifts in their shoes,or wore a wig, they did not want anyone to know it. Men are going to great lengths to givethemselves a better appearance. Wella's salon color line, Color Charm, does not have a productdirected just to men, but professional colorists have been using andrecommending the product for male customers for some time. Hair care products of every typehave been big sellers for many years, from hair tonic and other groomingproducts to products that are supposed to make hair grow, change color, orfit some special style. One of the areas where men have long dedicated themselves to improvingtheir appearance is in terms of hair. "Overview of the U.S. One way to see how important this has become for men is to look intothe way men are buying certain products to add to their appearance andtheir health. Thinning, graying, and maintaining a clean look are all issues men deal with. We can now cut a man's hair to accommodate more style variations (Hotchkiss 57).He also says that men of all ages are now going to him with bad haircutsand want him to change not only their appearance, but their attitudes. There are several major companies, such as Wella,Clairol and Combe, that have entered the male market with shampoo solublehair color, products which have recently come to include beards andmoustaches. Combe's Grecian Formula and Just For Men products, andClairol's Men's Choice, Option Instant, Option Gradual, and Great Day,along with various other smaller brands, have been leaders in the men'scolor market for the last ten years. While it seem that the bulk of men have eluded the beauty industry in the past, this one simple fact may be at the root of many recent successes: men are aging and want to look better in a competitive marketplace (Hotchkiss 56).This is seen in the fact that more and more men are buying products such asthose for haircare and skincare, and major companies and small companiesare marketing products to men for these purposes. Samuel Arellano is a nationally known hair colorist and stylist atSalon Pucci in Scottsdale, Arizona, and he states, It's best for a man to go to a salon where the stylists understand the specific challenges of cutting men's hair. This is a market that has shownsignificant growth, from $17.9 million in 1986 to an estimated $165 milliontoday. Today, though, traditional ideas about gender do notseem to matter as much, and men are turning to skincare and haircareproducts and even cosmetics that in the past they would never have used. Exercise is one of these, and Stipp finds that a goodappearance is not the only reason why men exercise as he quotes NancyEtcoff from Boston's Massachusetts General Hospital: "Men use big musclesto show they have the leisure, time, and money to cultivate their bodies"(Stipp 86). David Stipp writes about many of the tricks men use to make themselvesmore attractive. Observers also find that men are turning to products to color theirhair more and more. Some see these new products as new opportunitiesthat men in the past did not have: No man need suffer any longer the indignities inflicted on him by a whimsical creator: furry back, nose hair, ear hair, gray hair, thinning hair, no hair, big gut. Today's men have lasers and alpha-hydroxy acid.

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