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Essays on consumer behavior

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  • $40.00
    Studies appeal of magazine & TV commercials to unconscious impulses; deception; sexual lures; social dispositions. Attitudes of Federal Trade Commission, psychologists, Better Business Bureau.

    Subliminal advertising has been a controversial topic since the 1950's, when the first experimental tests in subliminal persuasion were conducted. La... more
    10 pages | 6 sources | 29 citations | APA citation style

  • $24.00
    Contractual view, duty to comply, four variables: reliability, service life, maintainability, product safety.

    Corporate Product Liability One of the major areas affecting a company in terms of ethics, profitability and image is the area of corporate product... more
    6 pages | 5 sources | 10 citations | TURABIAN citation style

  • $28.00
    Compares consumers, segmentation, pricing, distribution, brand names, guarantees, advertising, packaging, direct mail, focusing on Japan.

    MARKETING IN JAPAN AND THE UNITED STATES: A COMPARISON Introduction This research compares marketing practices in Japan with those in the United State... more
    7 pages | 14 sources | 20 citations | TURABIAN citation style

  • $56.00
    Research proposal in marketing research to develop strategy for retail clothing sales at Houma, Louisiana, store.

    A MARKETING PROPOSAL TO DIVERT SPENDING ON RETAIL CLOTHING TO LOCAL STORES Introduction This research develops a proposal for a marketing research stu... more
    14 pages | 13 sources | 24 citations | APA citation style

  • $12.00
    Discussion of current problems, advantages, disadvantages, and applications pertaining to intelligent agents (self-sufficient pieces of code); its business application as artificial intelligance technology. Problems posed by Internet research.

    Definition An intelligent agent is defined as a self-sufficient piece of codethat can make decisions without human intervention Millman Inaddition it ... more
    3 pages | 7 sources | 12 citations | MLA citation style

  • $40.00
    An examination of country-of-origin (COO) issues with respect to marketing, with special reference to the merger of Chrysler and Daimler and its effect on COO-related decisions to purchase American brand cars.

    The purpose of this research is to examine the subject of country-of-originlabeling in marketing terms The plan of the research will be to set forthth... more
    10 pages | 17 sources | 25 citations | APA citation style

  • $12.00
    In the 1950’s, the media and the economic environment of consumerism influenced the lives and lifestyles of Americans as never before, fundamentally changing images, dreams and values of ordinary people to reflect the times. The purpose of this paper is to examine how the American way of life fundamentally changed in the postwar period due to the influence of the mass media and consumer commodities.

    The Influence of the Media and Consumer Culture in the s In the s the media and the economic environment of consumerisminfluenced the lives and lifest... more
    3 pages | 7 sources | 7 citations | MLA citation style

  • $60.00
    Discusses the role of service, an intangible, in the delivery of gasoline, a tangible good. How service plays out. The services delivered by a gas station in addition to gasoline.

    Petrol Retailing Service Delivery and TangibilityIntroduction In the fields of economics and marketing a service is understood asthe non-material equi... more
    15 pages | 9 sources | 32 citations | MLA citation style

  • $16.00
    Reviews McRobbie's article which discusses the nexus between women, feminism, consumption, and fashion.

    Article Analysis In Bridging the Gap Feminism Fashion and Consumption AngelaMcRobbie states that she is writing partly out of a sense offrustration th... more
    4 pages | 1 sources | 9 citations | MLA citation style

  • $24.00
    This paper is a word document of a irresponsibly PP Presentation about word of mouth marketing.

    Word of Mouth Marketing WOMM The advent of social media websites and service product review sites has generated renewed interest in WOM as marketing s... more
    6 pages | 5 sources | 5 citations | Other citation style

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