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Studies appeal of magazine & TV commercials to unconscious impulses; deception; sexual lures; social dispositions. Attitudes of Federal Trade Commission, psychologists, Better Business Bureau.

Subliminal advertising has been a controversial topic since the 1950's, when the first experimental tests in subliminal persuasion were conducted. La... more

Subliminal advertising has been a controversial topic since the 1950's, when the first experimental tests in subliminal persuasion were conducted. Larson defines subliminal persuasion as involving "words or pictures, flashed on a movie or television screen so rapidly, played on an audio channel so softly, or disguised in a magazine ad so skillfully that viewers or listeners do not consciously recognize them" (Larson, 1992, p. 42). Although these subliminal messages are not consciously recognized, it is believed that they are "absorbed subconsciously by the receivers" (p.42). In this way, the subliminal messages are presumed to influence the unconscious impulses of consumers. The topic of subliminal persuasion is controversial because some people do not believe it is really possible to influence buying behavior on an unconscious level. In addition, the topic is

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Contractual view, duty to comply, four variables: reliability, service life, maintainability, product safety.

Corporate Product Liability One of the major areas affecting a company in terms of ethics, profitability and image is the area of corporate product... more

Corporate Product Liability One of the major areas affecting a company in terms of ethics, profitability and image is the area of corporate product responsibility. In the past few years, there has been an outcry from consumer protection agencies arguing that the wrongs against the buyer pervade American commercial practice. Upon closer examination, corporations are taking strong action to put safeguards in place that protect consumers. If a consumer misuses a product, the corporation should not be held responsible. Consumer analysts argue that product safety accidents affect millions of people. A recent analysis indicated that on an annual basis over 272,000 people were mangled and 289 were killed

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Compares consumers, segmentation, pricing, distribution, brand names, guarantees, advertising, packaging, direct mail, focusing on Japan.

MARKETING IN JAPAN AND THE UNITED STATES: A COMPARISON Introduction This research compares marketing practices in Japan with those in the United State... more

MARKETING IN JAPAN AND THE UNITED STATES: A COMPARISON Introduction This research compares marketing practices in Japan with those in the United States. The findings of this research are presented within the contexts of consumer behavior, market segmentation, price maintenance, distribution, branding, product guarantees, advertising, packaging, and direct marketing. Japanese Consumers Japanese consumers are moving from passive status to involved participants, often dictating what the end product will look like (Mummert, Orr, and Yorgey 14-19). The Japanese younger consumer demands to be involved and to be heard. The Japanese market is becoming a consumer–driven marketplace, although the evolution has not reached the point where the Japa

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Research proposal in marketing research to develop strategy for retail clothing sales at Houma, Louisiana, store.

A MARKETING PROPOSAL TO DIVERT SPENDING ON RETAIL CLOTHING TO LOCAL STORES Introduction This research develops a proposal for a marketing research stu... more

A MARKETING PROPOSAL TO DIVERT SPENDING ON RETAIL CLOTHING TO LOCAL STORES Introduction This research develops a proposal for a marketing research study, the objective of which will be to develop information necessary for the preparation of a strategy to divert spending on the retail purchase of clothing by residents of the Houma, Louisiana Metropolitan Area (Terrebonne Parish and Lafourche Parish) from retail shopping areas located in the New Orleans Metropolitan Area and Baton Rouge Metropolitan Area to retail shopping entities located in the Houma Metropolitan Area. The focus retailer for the proposed marketing research study will be the J. C. Penney store located in the Southland Mall in the City of Houma.

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Discussion of current problems, advantages, disadvantages, and applications pertaining to intelligent agents (self-sufficient pieces of code); its business application as artificial intelligance technology. Problems posed by Internet research.

Definition An intelligent agent is defined as a self-sufficient piece of codethat can make decisions without human intervention Millman Inaddition it ... more

Definition An intelligent agent is defined as a self-sufficient piece of codethat can make decisions without human intervention Millman Inaddition it has the ability to adapt itself and become more efficient andeffective as it is utilized As such it represents a business applicationof artificial intelligence technology Radosevich Current Challenges The Internet has become a global network of information that consistsof computing devices of all sizes and types owned and or managed by aplethora of organizations Since its inception in the early s

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An examination of country-of-origin (COO) issues with respect to marketing, with special reference to the merger of Chrysler and Daimler and its effect on COO-related decisions to purchase American brand cars.

The purpose of this research is to examine the subject of country-of-originlabeling in marketing terms The plan of the research will be to set forthth... more

The purpose of this research is to examine the subject of country-of-originlabeling in marketing terms The plan of the research will be to set forththe historical context in which this topic has taken on significance tomarketers and then to discuss its current relevance as well as thestrengths and weaknesses of country-of-origin issues in marketing analysisand an assessment of current trends regarding their development Inaddition the research will examine the experience of Chrysler Corporation an American automobile manufacturer with marketing-related country-of-origin issues in

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In the 1950’s, the media and the economic environment of consumerism influenced the lives and lifestyles of Americans as never before, fundamentally changing images, dreams and values of ordinary people to reflect the times. The purpose of this paper is to examine how the American way of life fundamentally changed in the postwar period due to the influence of the mass media and consumer commodities.

The Influence of the Media and Consumer Culture in the s In the s the media and the economic environment of consumerisminfluenced the lives and lifest... more

The Influence of the Media and Consumer Culture in the s In the s the media and the economic environment of consumerisminfluenced the lives and lifestyles of Americans as never before fundamentally changing images dreams and values of ordinary people toreflect the times The purpose of this paper is to examine how theAmerican way of life fundamentally changed in the postwar period due to theinfluence of the mass media and consumer commodities Some variables affecting the behavior of individuals are the socialgroups

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Discusses the role of service, an intangible, in the delivery of gasoline, a tangible good. How service plays out. The services delivered by a gas station in addition to gasoline.

Petrol Retailing Service Delivery and TangibilityIntroduction In the fields of economics and marketing a service is understood asthe non-material equi... more

Petrol Retailing Service Delivery and TangibilityIntroduction In the fields of economics and marketing a service is understood asthe non-material equivalent of a good Service Service provisionor delivery is defined further as an economic activity that does not resultin ownership and this is what differentiates it from providing physical ortangible goods Service provision is considered to be a process thatcreates benefits by facilitating either change in customers a change intheir physical possessions or a change in their intangible assets Thus the question of

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Reviews McRobbie's article which discusses the nexus between women, feminism, consumption, and fashion.

Article Analysis In Bridging the Gap Feminism Fashion and Consumption AngelaMcRobbie states that she is writing partly out of a sense offrustration th... more

Article Analysis In Bridging the Gap Feminism Fashion and Consumption AngelaMcRobbie states that she is writing partly out of a sense offrustration that so much recent writing on women and consumption has beenflawed by an inattention to the processes of exclusion which structure andlimited access to consumption In her discussion of the nexus betweenwomen and consumption and the fashion industry as a feminized sector McRobbie - argues that recent scholarship on consumption does notsufficiently address income differentials and questions of poverty theproblems

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This paper is a word document of a irresponsibly PP Presentation about word of mouth marketing.

Word of Mouth Marketing WOMM The advent of social media websites and service product review sites has generated renewed interest in WOM as marketing s... more

Word of Mouth Marketing WOMM The advent of social media websites and service product review sites has generated renewed interest in WOM as marketing strategy WOMM works by creating consumer-to-consumer conversations about a product or service where none would naturally have occurred Godes Mayzlin Several studies have found that WOM is highly effective in influencing purchasing choices WOMM is superior to traditional marketing tools TV ads mail campaigns ads in print media etc because it does not lose its effectiveness over time