When economies are healthy and businesses are doing well, it is easy for managers to become complacent and not pay attention to long-term direction. Healthy economic conditions can be forgiving of such inattention. When the economy changes and the business environment becomes more competitive, those companies which have established a tradition of long-term goals in conjunction with short-term planning are the companies which survive and even prosper. Companies which ignored that aspect of their business find that the increased competition for resources, customers and market share does not long tolerate poor or no planning. This research considers the strategic management model, and the various strategies employed by ten different organizations.