Discussion of whether all publicity is good publicity. Defines publicity. Difference between publicity and advertising. Publicity as a marketing technique. Ritualistic messages in advertising; use of symbols. Appeal to emotions, not reason. Importance of appealing to the consumer. PR concepts of Edward C. Bernays, the "Father of Publicity."
Provides various definitions of public relations. Discusses why there are so many different definitions of PR and impact of the constantly evolving PR field in which functions change. The multiple publics of organizations.
Strategic Services Marketing
This paper answers five questions on service delivery, services communications, customer retention, core competence, and the value chain.
defining Public Relations
This paper gives three different definitions of public relations, as well as a personal definition, and explains why definitions vary. It also briefly decribes the field of public relations.
Defining public relations
This paper include personal definition of PR and definitions from three different sources (e.g., Public Relations Society of America [PRSA], web). The paper compares and contrast these definitions. It tries to answer this question: Why do you think there are so many different definitions of PR?
Designed for a job readiness seminar. Plan includes marketing objectives, primary business goals to be achieved. Messages and pricing. Examples of message points for marketing copy and company image to be projected. Sales and promotion tactics. Timeline. Results desired. 2 Tables.
Functions of Public relations
This paper looks at the functions of public relations (PR), and specifically organizational PR and societal PR. It examines some of the areas each covers, and how they do so.