Defining public relations
This paper include personal definition of PR and definitions from three different sources (e.g., Public Relations Society of America [PRSA], web). The paper compares and contrast these definitions. It tries to answer this question: Why do you think there are so many different definitions of PR?
Strategic Services Marketing
This paper answers five questions on service delivery, services communications, customer retention, core competence, and the value chain.
Designed for a job readiness seminar. Plan includes marketing objectives, primary business goals to be achieved. Messages and pricing. Examples of message points for marketing copy and company image to be projected. Sales and promotion tactics. Timeline. Results desired. 2 Tables.
Cause Related Marketing
Compares and contrasts books by Adkins, Earle & Pringle/Thompson and the implications for integrated communications in advertising and public relations managers.
Trends in Public Relations
Current global trends in Public Relations are examined. Dual purposes of PR: to provide the public with necessary information, or attempt to influence the public with propaganda that may or may not be true.
Public Relations Communication
This paper examines the effectiveness of Dell Incorporated's communications process and the impact of effective communications to its external publics. It cites three examples of the actual Public Relations tools used by the organization.