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Public Relations and Advertising

This paper is about public relations. It answers these questions: What are the key global PR trends?
What are the differences in publicity and advertising in terms of their impact on publics? When do companies need proactive PR planning? When do they utilize reactive crisis management? What is the impact of positive and negative PR in daily life --- with examples.
Details
Citations 8
Citation Style APA
Sources 8
Pages 5
Price: $20.00
From the Paper
Harris Diamond is Chief Executive Officer of the public relations firmWeber Shandwick Worldwide According to Diamond there are a number of keyglobal public relations trends including these Public relations is growing in importance worldwide More companies are coordinating their advertising public relations and other marketing services every day Word of mouth is still the most important form of human communication Influencing what people say and feel how they receive and process messages how they communicate and pass on information to others and

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