Interior Design Marketing Plan
This paper is a marketing plan that forms the initial stage of a business plan for an interior design firm that will sell modern furniture from Japan and other countries as well as handle interior design for commercial and residential clients.
Examines theory and purpose, methods of evaluating public opinion, media selection, and message content.
WOMEN & PUBLIC RELATIONS.
Changing roles in affecting public consciousness in politics, business, networking, promotion, media, image-making.
defining Public Relations
This paper gives three different definitions of public relations, as well as a personal definition, and explains why definitions vary. It also briefly decribes the field of public relations.
Discussion of whether all publicity is good publicity. Defines publicity. Difference between publicity and advertising. Publicity as a marketing technique. Ritualistic messages in advertising; use of symbols. Appeal to emotions, not reason. Importance of appealing to the consumer. PR concepts of Edward C. Bernays, the "Father of Publicity."
Definition, development, role in marketing mix, importance to organization, example (Eastman Kodak), Internet, future.
Provides various definitions of public relations. Discusses why there are so many different definitions of PR and impact of the constantly evolving PR field in which functions change. The multiple publics of organizations.