This paper discusses CPI's price elasticity and defines unitary elasticity and elastic and inelastic pricing, concluding with questions and recommendations for CPI's CFO and VP of Marketing.
U.S. NATIONAL DEBT.
Statistics, G.N.P., deficits, causes & effects, economic expansion, role of govt., demand & production, role of West Germany & Japan, possible solutions.
TOYS "R" US.
Analysis of market structure of the speciality retail outlet. Competition from upscale retail stores and discount & department stores. Market share. Characteristics of Toys "R" Us as a buyer (credit, pricing). Key factors of price & availability in consumer purchases. Characteristics of Toys "R" Us as a seller.
General Motors and General Electric
This paper discusses the organizational structure and design of General Motors and the organizational goals and effectiveness of General Electric, analyzing the approaches used and their effectiveness. Includes copies of source documents.
Consumer Sales Promotion
This paper explores a number of promotional concepts and the role of demand in price determination, including brand loyalty, impulse purchases, supply and demand, elastic and inelastic demand, and TV sweepstakes.
Discusses trends in consumption patterns in terms of consumer spending and supply and demand.
This paper examines the feasability of opening a US style pizza franchise in the Czech Republic. It examines market research, structural barriers, the Czech's views of Americans, the role of the Eurpoean Union and the probability of success.