TOYS "R" US.
Analysis of market structure of the speciality retail outlet. Competition from upscale retail stores and discount & department stores. Market share. Characteristics of Toys "R" Us as a buyer (credit, pricing). Key factors of price & availability in consumer purchases. Characteristics of Toys "R" Us as a seller.
Consumer Sales Promotion
This paper explores a number of promotional concepts and the role of demand in price determination, including brand loyalty, impulse purchases, supply and demand, elastic and inelastic demand, and TV sweepstakes.
Amazon.com Marketing
Implications of Amazon.com's foray into low-cost cyberspace high-tech services, from applications to data storage to developer platforms. Can it compete with Google and Microsoft?
Real Estate Risks in the Middle East
This paper is the literature review of a paper on real estate risks in the Middle East and more specifically in Kuwait, identifying the many factors that pose risks and focusing on the real estate bubble and what has promoted its development.
Real Estate Risks in the Middle East
This is an addition to an existing paper on real estate risks in the Middle East that adds a model and further information, as well as a number of charts and figures.
Price Elasticity
This paper discusses CPI's price elasticity and defines unitary elasticity and elastic and inelastic pricing, concluding with questions and recommendations for CPI's CFO and VP of Marketing.
MARKETING PLAN FOR THE INSULPAK 3000
Presents a marketing plan for an insulated cooler that will also keep items hot--the Insulpak 3000, a new technology. Patent protection. Strategy for introducing the new product to the marketplace.
Demand Production & Government Intervention
Differences between pure "free enterprise" & the "mixed economy" of the U.S. Examination of government's economic role in three distinct areas: Pollution control, medical care, & antitrust law.
THEORIES OF ALFRED MARSHALL & JOHN MAYNARD KEYNES.
Examines Marshall's contributions to Keynesian theory: concept of expectations, monetary theory, quantity of money, liquidity preference; impact of theories of Adam Smith, David Ricardo, John Stuart Mill & others.
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