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MARKETING: GENERAL

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Price: $20.00

PURCHASING POWER PARITY MODEL (PPP).
Discusses the validity of the PPP hypothesis. Theory of PPP. Underlying basis of the PPP model. Rates of inflation and long-range exchange rate changes. Assumptions of the PPP model. Problems associated with use of the model. Contends that long-run analyses tend to support the PPP hypothesis, but not short-run analyses.
THE PURCHASING POWER PARITY MODEL: COMPARING MacDONALD WITH ZHOU AND MAHDAVI
Introduction
The literature contains mixed results relative to... more
5 pages | 2 sources | 4 citations | APA citation style

Price: $20.00

MARKETING RESEARCH.
Discusses primary versus secondary research. How both use information to identify marketing opportunities, problems and performance. Characteristics of each type of marketing research. Uses McDonald's as an example of a company using primary research. Its relationship strategy concept utilizing customers and focus groups. McDonald's secondary research techniques. Success of its customer/consumer strategies.
Primary Versus Secondary Marketing Research
Introduction
The American Marketing Association uses an official definition of marketing... more
5 pages | 3 sources | 4 citations | APA citation style

Price: $40.00

EFFECTIVE MARKETING.
Discusses marketing as a vital component of a business organization's success. Focus on marketing hair-care products to African Ameican women. Issues of purchasing power and social and cultural forces. Marketing theory and customer profiles. Self-image of black women. Success of Madame Walker who made a fortune from beauty products for women of color.
Introduction
It is commonplace of business-management thought that effective marketing is a vital component of organization success. Internal... more
10 pages | 14 sources | 29 citations | TURABIAN citation style

Price: $24.00

WHITE GOODS MARKET IN THE EUROPEAN UNION.
Discusses the issue of segmentation of major household appliances (white market). Defines the market segmentation process and various factors including population, demographics, preference segments, education attainment, income distribution, psychographic characteristics. Approaches to segmentation in the EU. Dividing customers into subsets. Provides comparative data for each European community member State. Four charts.
SEGMENTATION OF THE WHITE GOODS MARKET IN THE EUROPEAN UNION: CONSIDERATIONS AND ALTERNATIVE SCENARIOS
Introduction
This research considers... more
6 pages | 6 sources | 8 citations | APA citation style

Price: $24.00

INTERNATIONAL FRANCHISING.
Examines benefits and risks of franchising in the international marketplace. Types of international franchises. Discusses the five strategies used: master franchise, joint ventures, licensing, direct involvement, working with the local government as the franchisee. Cultural factors involved. Trends in international franchising. Success factors. 1 Chart comparing Tradition & Master franchising.
Introduction
Franchising has been used by many different types of companies to effectively enter new markets, or to expand their existing market... more
6 pages | 8 sources | 14 citations | APA citation style

Price: $80.00

INFORMATION TECHNOLOGY (IT) AND MARKET STRUCTURE.
Discusses the influence and relevance of IT on market structure. Expansion of knowledge as the fundamental contribution of IT. Effect on production and personnel. Increased efficiency. IT's influence on organizational structure. Benefits to economics of a business. Market structure of IT. Network effect. Internet open network. Significance of Internet commerce.
The Influence of Information Technology on Market Structure

I. INTRODUCTION

Today, information is vastly more available in real... more
20 pages | 9 sources | 61 citations | APA citation style

Price: $88.00

MARKETING STRATEGY FOR WHITE BRILLIANCE.
Overview of product (tooth whitening agent), and its current marketing situation. Recommended strategies to achieve product success. Customer market and targeting consumers. Competition. Environmental factors. Demographic, social & cultural forces. Technology & innovative marketing techniques Infomercials, World Wide Web). Special interest groups. SWOT analysis. Marketing objectives & action programs. Appendix (1 survey).
Executive Summary
White Brilliance is a whitening agent that uses molds and a whitening solution to get rid of stains on consumers' teeth.... more
22 pages | 5 sources | 7 citations | OTHER citation style

Price: $28.00

SELLING SOFTWARE TO BUSINESS PEOPLE.
Discusses startegies for selling the product ManageT to the American business person. Product is a multi-platform office management software that includes 200 different applications. Positioning element of the product. Targeting the customer. Creating a focused advertising message. How to handle an in-person sales pitch. Importance of good communication. Pricing. Negotiating.
Strategic Steps for Selling Software to Businesses
Introduction
Although often not considered as glamorous or exciting as individual... more
7 pages | 5 sources | 10 citations | APA citation style

Price: $48.00

MARKETING AND PRICING PROBLEMS.
Analyzes pricing as a major priority of the marketing mix. End price of the product. Issue of consumer affordability & company profits. Pricing policies of the pharmaceutical industry. AIDS medication high pricing. Drug company lobbying. Fair pricing concept. Altenative pricing strategies such as tier pricing. Role of government regarding subsidies, provision of drugs & medication to the elderly.
PRICING IN THE MARKETING MIX
Executive Summary
Production, distribution, and marketing all add up to the desire for consumer acceptance... more
12 pages | 13 sources | 15 citations | MLA citation style

Price: $12.00

CHRISTMAS TREES.
History of marketing and commercialization of Christmas trees. Origin of marketing in Great Depression. Notion of selling trees to the mass market. Development into a multimillion-dollar industry. Roots of Christmas tree tradition in pre-Christian era. Christmas trees as a modern commodity. Sales of Christmas trees, real and artificial, in tree lots, retail operations, nurseries, florist shops, mail order, Internet. Auxiliary industries.
The Marketing of Christmas Trees: Commercializing Tradition
Christmas tree farms and the aggressive marketing of trees, began in the United... more
3 pages | 4 sources | 10 citations | APA citation style

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