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MARKETING: COMPANIES (ALPHABETIZED)

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Price: $20.00

ENI.
Assesses issues of strategic importance to the integrated energy company. Issues include mission and vision; external environmental issues; grand strategies; long term objectives. Discusses company's strategic management. Products & revenues. Stakeholder interests. Production targets. International objectives. Operations. Presents a situational analysis. SWOT analysis. Environmental scanning. Benchmarking. Executive learning partnerships.
ENI: STRATEGY ASSESSMENT
Introduction
This research assesses issues of strategic importance to ENI. These issues are as follows; (1)... more
5 pages | 3 sources | 7 citations | APA citation style

Price: $28.00

STARBUCKS.
Marketing strategy of the specialty coffee retailer. Effects on the company of the downturn in the economy, increased competition, and a lawsuit settlement. Starbucks as the Number One brand in the industry. Starbucks' goal for its marketing strategy. 4Ps marketing mix: Product, place, distribution, price and promotion. Global market entry and expansion of the chain.
Starbucks
Marketing Strategy
Introduction
According to ACNielsen, the coffee retailer industry experienced dollars sales of... more
7 pages | 9 sources | 19 citations | APA citation style

Price: $48.00

ELECTRONIC VILLAGE.COM
A business proposal for the company. Marketing of Microsoft Windows-based Personal Computers (PC's) directly to consumers. Primary focus on rapid delivery to meet consumer needs. Marketing strategy focus on Internet-based sales through business to consumer (B2C) model. Market competition. Business goals & strategies. Financial planning. Proforma income statement, balance sheet, cash flow.
ELECTRONIC VILLAGE.COM: BUSINESS PROPOSAL
Introduction
Electronic Village.com is new company focusing on the marketing of Microsoft... more
12 pages | OTHER citation style

Price: $32.00

STARBUCKS.
Discusses a competitive strategy. Activities of Starbucks to expand its presence in the new global beverage market. Starbuck's growth strategy. Internet presence. Net revenues. Recommends expanding the advertising content of the company's online site to include mass media advertising. Cites specifics of the proposed strategy.
A Competitive Strategy for Starbucks
In short order, Starbucks Corporation has become a premier purveyor of coffee and related beverages along... more
8 pages | 11 sources | 20 citations | APA citation style

Price: $16.00

GENERAL MOTORS ENTRY INTO JAPAN ESE AUTOMOBILE MARKET.
Examines economic context & background for G.M. to market its Saturn into a key foreign market. Saturn's succes in Japanese marketplace. Japanese consumer loyalty.
This research examines the entry of an American automobile company, General Motors' Saturn, into Japan. The plan of the research will be to set forth... more
4 pages | 13 sources | 13 citations | APA citation style

Price: $44.00

MCDONALDS.
Analysis of marketing strategy proposal for opening a corporate McDonalds in a foreign country. Fast food industry profile. Positioning challenges. The Four Ps. 2 Tables.
Marketing Strategy Proposal for Opening a Corporate McDonalds
Introduction
This analysis will deal with the steps necessary to successfully... more
11 pages | 8 sources | 11 citations | APA citation style

Price: $76.00

NEW DISNEYLAND THEME PARK.
Factors involved in Disney opening a theme park in Hong Kong. Location choice & market characteristics; traget market resources; political environment; marketing devices of Disney theme park in Hong Kong, theme park organization. Effect on Hong Kong.
Introduction
In 1955, Walt Disney opened an amusement park in Anaheim, California, which changed the way that Americans, and the world, viewed... more
19 pages | 16 sources | 28 citations | APA citation style

Price: $76.00

BELL ATLANTIC.
Analysis of company's strategivc option of entering the long distance market. History of company; 1984 breakup; analog-digital "war." Market analysis. SWOT analysis. Media strategy.
Executive Summary
This paper is a consideration of Bell Atlantic’s strategic option of entering the long distance market. The recommendation... more
19 pages | 6 sources | 10 citations | APA citation style

Price: $32.00

NEXTEL.
Examines strategies employed by company to become leader in wireless segment of telecommunications industry. Its product, key personnel, international operations, alliances.
Introduction
The telephony industry, including local telephone service, long distance service, cellular phone service and digital mobile phone... more
8 pages | 8 sources | 13 citations | APA citation style

Price: $20.00

GODIVA EUROPE.
Case study of chocolate company. Discusses chocolate-making process. Problems keeping market share in Europe. Suggestions for revitalizing sales.
Case Study: “Godiva Europe”
Introduction
Godiva Chocolates, according to the case study is considered the “Queen of Chocolates.”... more
5 pages | OTHER citation style

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