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LINEAR PROGRAMMING.

Concept of analytical technique for problem-solving & applies it to business management (advertising & accounting). Tables.
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Citations 16
Citation Style APA
Sources 4
Pages 7
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Introduction


It is the purpose of this research to describe the application of linear programming techniques to business management issues. In this introductory section, the essential concept of linear programming, and the general procedures involved in applying the concept are discussed. The following section describes the application of the concept to an accounting problem that serves as an example of a typical management application.
The Linear Programming Concept
Linear programming is a concept drawn from the field of operations research. It is an "analytical technique used for solving maximization and minimization problems. It is

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