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Information Report of a Study of the Potential Market Universe for the Establishment of a Membership Health Club

Survey research conducted to determine the feasibility of investment in a new health club in the Los Angeles area.
Details
Citations 9
Citation Style APA
Sources 7
Pages 6
Price: $24.00
From the Paper
INFORMATION REPORT OF A STUDY
OF THE POTENTIAL MARKET UNIVERSE
FOR THE ESTABLISHMENT OF
A MEMBERSHIP HEALTH CLUB IN LOS ANGELES COUNTY


INTRODUCTION
The Southern California Area of Dominant Influence (ADI) is the most health-and-appearance conscious market segment in the United States (StatAbs, 1997). The more than 11 million Americans who comprise the 400 mile square Los Angeles County are well ahead of their countrymen in taking care of themselves (Miller, 1998). This is confirmed by the chief researcher for the University of Southern California's Preventive Medicine

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