This paper discusses the history of fashion collaboration, where it is now, and where it is likely to go.
Analyzing the Rhetorical Situation
This paper examines the article "Why listening will never be the same," by Terry Teachout and assesses its rhetorical effectiveness. The article deals with how music piracy is undermining the music industry and discusses the implications of that, including the imminent disappearance of music CDs and music stores.
IMC Audit: Dell Inc.
Presents an integrated marketing communication audit of Dell Inc. Dell's new strategic approach to direct marketing to the consumer strategy. Sugests how Dell could improve its marketing effort and recommends a plan. Description of the company.
Overview of career opportunities: graphic design, illustration, industrial design, fashion.
A comparison of strategic planning and merchandising problems of a fasion sports shoe manufacturer and a components supplier of electronics to the auto industry. There is really very little comparison between the problem.
NAFTA & MEXICO.
Effects of trade agreement on Mexican society & economy, focusing on maquiladoras (border plants). Workers, tariffs, impact on trade with U.S. border states, ports. Charts.
Marketing Code of Ethics
This paper is concerned with the extent to which marketers and corporations adhere to the American Marketing Association's Code of Ethics. It is argued that the Code of Ethics is generally followed, although there are certain areas in need of further attention such as gender stereotypes, adware, drug ads, and advertising to children.
CORP. COMPETITIVE ADVANTAGES.
Examines ways firms gain market power through positioning, strategy, technology, politics, quality & pricing, examples.