America Online Inc.
Discusses background of computer industry, & arrival of companies offering computer-related services. America Online is discussed in detail in terms of: background & services; interests; goals; objectives; & strategies.
Analyzing the Rhetorical Situation
This paper examines the article "Why listening will never be the same," by Terry Teachout and assesses its rhetorical effectiveness. The article deals with how music piracy is undermining the music industry and discusses the implications of that, including the imminent disappearance of music CDs and music stores.
IMC Audit: Dell Inc.
Presents an integrated marketing communication audit of Dell Inc. Dell's new strategic approach to direct marketing to the consumer strategy. Sugests how Dell could improve its marketing effort and recommends a plan. Description of the company.
HISTORY OF E-COMMERCE.
Growth, impact on global economy, history of development, technology, how transactions occur, concerns. 1 Figure.
A comparison of strategic planning and merchandising problems of a fasion sports shoe manufacturer and a components supplier of electronics to the auto industry. There is really very little comparison between the problem.