A comparison of strategic planning and merchandising problems of a fasion sports shoe manufacturer and a components supplier of electronics to the auto industry. There is really very little comparison between the problem.
Marketing Code of Ethics
This paper is concerned with the extent to which marketers and corporations adhere to the American Marketing Association's Code of Ethics. It is argued that the Code of Ethics is generally followed, although there are certain areas in need of further attention such as gender stereotypes, adware, drug ads, and advertising to children.
NAFTA & MEXICO.
Effects of trade agreement on Mexican society & economy, focusing on maquiladoras (border plants). Workers, tariffs, impact on trade with U.S. border states, ports. Charts.
MANAGEMENT THEORY AND PRACTICE
Uses examples from the oil industry to demonstrate how management theory may or may not work in the real world. The difficulties inherent in implementing change.
HISTORY OF E-COMMERCE.
Growth, impact on global economy, history of development, technology, how transactions occur, concerns. 1 Figure.
THE OBJECTIVES AND FUNCTIONAL SIMILARITY BETWEEN ERP AND DSS
Compares the sophisticated Enterprise Resource Planning (ERP) with the simpler Decision Support Systems (DSS), including their similarities and differences. The part support systems play in the decision making process of organizations. Includes an abstract.
CORP. COMPETITIVE ADVANTAGES.
Examines ways firms gain market power through positioning, strategy, technology, politics, quality & pricing, examples.
Provides overview of mail-order industry, & looks at past & present trends. States that new technologies in computers & communications may lead to dramatic change in direction for the industry.
Overview of career opportunities: graphic design, illustration, industrial design, fashion.