Home > TECHNOLOGY > E-Commerce Portal Strategy >

E-Commerce Portal Strategy

This paper provides the introduction for an e-commerce portal strategy for FYC's online furniture company, including industry trends and a site map.

Details

Citations 14

Citation Style APA

Sources 4

Pages 3

Price: $12.00

From the Paper

E-Commerce Portal Strategy The online furniture e-commerce industry in which FYC will operatefaces threats from less-expensive foreign imports Hyunjoo Yoon Hawley p As a result the industry must take a more strategic approachto supplying consumer preferences and needs to engage in more effectivemarketing practices Hyunjoo Yoon Hawley p In addition itmust streamline its supply chain management to provide customization and afaster time to market and achieve a seamless efficient supply chainprocess Hyunjoo Yoon Hawley p The online furnitureindustry still incurs risks because

E-mail Support . Reuters. Phone Support . Retrieved December 15, 2 8, from http://www.reuters.com/article/reutersComService4/idUSTRE4AQ5X12 81128Carton, S. Journal of Textile and Apparel, Technology and Management, 4(1), 1-17.iFurn.com online furniture retailer faring better than competition - 'people are shopping for online furniture more during this economic downturn.' (2 8). On the other hand, an iFurn.com news release states thatalthough the furniture industry is suffering due to the economy, withretailers Levitz going out of business, Ethan Allen closing 12 of its 3 stores due to a 57.2% profit decline in the last quarter, and WickesFurniture going out of business, online furniture retailer iFurn has"increased its 2 8 third quarter sales compared to 2 7, and has hiredmany new workers" ("People are shopping for online furniture," 2 8).iFurn.com CEO Tracy Norris indicates that consumers are shopping more forthe home because they are spending more time at home in the economicdownturn and "want to create a place of comfort and entertainment," andthey choose online furniture shopping because the customer has more choicesand uses up less time and gas than with traditional stores ("People areshopping for online furniture," 2 8). Track Your Order . Ecommerce loses immunity to economy woes. In addition, itneeds to ensure that customers can "try and see" its products as fully aspossible before ordering, offering online room design and arrangement, aswell as the ability to try out fabrics and order fabric samples online. E-Commerce Portal Strategy The online furniture e-commerce industry in which FYC will operatefaces threats from less-expensive foreign imports (Hyunjoo, Yoon, & Hawley,2 4, p. Gift Cards . (2 1). 1). Nursery . The online furnitureindustry still incurs risks because of its format. Apply for FYC Credit Card . Chairman of consumer audience measurement firm comScoreInc. Manage FYC Credit Card Account . As a result, the industry must take a more strategic approachto supplying consumer preferences and needs to engage in more effectivemarketing practices (Hyunjoo, Yoon, & Hawley, 2 4, p. Corporate . Mission and Vision ReferencesAuchard, E. FYC Live Chat Help . Customer Service . Kitchen . 1). Shop By Room . Home Page . Home Office . Check Out . Help & Support . The site map for FYC's e-commerce site will be structured thus: . (2 4, Summer). 1). Entertainment . He observesthat print catalogues instill greater trust in customers than onlinestores, because "physical objects [seem] to imply solidity and inspiretrust in the company and its products" (Carton, 2 1). FYC History . How brand influences online buying. Contact Us . Laundry Room . The "UCLA InternetReport: Surveying the Digital Future" surveyed 2, 96 users and nonusers ofthe Internet to find out what keeps people from buying products online(Carton, 2 1). Garage . Reception Room . (2 8, November 28). Retrieved December 15, 2 8, from http://pressexposure.com/iFurn.com_Online_Furniture_Retailer_Faring_Bet ter_Than_Competition_- _People_are_Shopping_For_Online_Furniture_More_During_This_Economic_Dow nturn-3689 .html Given these indicators, the e-commerce portal strategy for FYC needsto incorporate as convenient an approach as possible. Careers . Retrieved December 15, 2 8, from http://www.clickz.com/837121Hyunjoo, O., Yoon, S.Y., & Hawley, J. ClickZ. Moreover, "the global economic crash and Web-specific factors" poise e-commerce to "fall harder than the much maligned retail store industry"(Auchard, 2 8). Living Room . Press Exposure. Dining Room . What virtual reality can offer to the furniture industry. Gian Fulgoni states, "Retail spending has not really dropped...It'secommerce growth rates that have fallen off a cliff" (Auchard, 2 8).Holiday shopping sales growth, which for many retailers and e-tailersbrings in enough revenue to sustain them for most of the year, is predictedby the National Retail Federation to be "tepid, but positive, 2.2 percentto $47 billion," including both "classic stores and Web storefronts"(Auchard, 2 8). In addition, itmust streamline its supply chain management to provide customization and afaster time to market and achieve a seamless, efficient supply chainprocess (Hyunjoo, Yoon, & Hawley, 2 4, p. Many of the issues cited were infrastructure-related andincluded "privacy, returns, shipping charges, and the difficulty inassessing products" (Carton, 2 1). Bathroom . He offers the example of online furniture site Living.com,which folded in 2 despite a huge marketing campaign and a well-designedsite; the company had "the fulfillment problems endemic to the onlinefurniture industry" because "most major manufacturers prevented the sitefrom carrying their products," and it was only about to offer 2 % of theinventory allowed in brick-and-mortar stores (Carton, 2 1). Bedroom . As Carton (2 1) notes, "thedifficulty of assessing products directly speaks to the role of brandonline." He points out that "Brand communicates trust" and that insituations like online selling that have low barriers to entry, "consumerswill increasingly turn to brands they know when deciding whether to buy"(Carton, 2 1).

Ask a question about this product

Also Search for E-Commerce Portal Strategy in all categories

Related Essays

INTERNATIONAL BANKING INDUSTRY.
Need to compete globally. Market factors. Mergers & consolidations. Internet banking. Credit & debit cards. Industry problems.
E-Business
A summary of the article “Extending the reach of e-business”, by S. Tamer Cavusgill; published in Marketing Management Magazine in 2002. The overall goal of the article is to describe the ways in which e-commerce has transformed the way that business is done; it does so through examples of outcomes and software solutions which enable companies of all sizes and in all locations to compete on a more level playing field.
THE IMPACT OF THE INTERNET ON RETAIL MARKETING STRATEGIES
Considers the effects that the Internet has had on retailing, including examinations of Target, Dell, Amazon and other companies as well as security issues raised by the Internet and whether there is such a thing as a "new" economy. Gives an overview of the marketing mix and strategies.
Cyberport of Hong Kong
This paper is a study of the Hong Kong Cyberport project. It analsyses its chances for success in both the short term and long term. Concludes that the Cyberport project will fail.
Internet shopping
The effects of Internet shopping on the retail industry. Gives several examples including Staples and the GAP. Advantages and disadvantages of implementing on-line shopping. Development of the Internet. Global nature of the marketplace and growth of online shopping.
The Benefits and Implications of E-Government
This thesis examines the use of e-government in the Middle East, particularly in the UAE. It includes a literature review that identifies the implications of e-government in the Middle East, including the digital divide. The study includes research comparing the responses of government employees and citizens with respect to their opinion of the efficacy of e-government.
Business Plan
A plan for setting up a Kuwait Web Site for E Commerce. Discusses the concept. Sources of revenue such as advertising, Web hosting fees, finders fees. The social and community aspect of the site. The target market. Budget.
Global Marketing Management
Examines various aspects of global marketing management. The issue of product piracy; strategies a company could adopt to protect against piracy. Information technology and global retailing. Management economic and political risks.
OVERSTOCK.COM AND BIG LOTS
Compares Big Lots as an Internet and brick & mortar retailer with Overstock.com. Use of both companies of closeout items.Retail strategy of Big Lots. Internet sales of Big Lots limited to distributors while overstock.com sells to retail customers over the Internet.
ERP SYSTEM IMPLEMENTATION AND SUPPLY CHAIN INTEGRATION IN CHINA
Considers implementing an ERP system in China using SAP for Zapf, a toy manufacturer based in Germany that is considering shifting to supply chain management. The potential efficiencies this change could bring about in relation to suppliers and customers, resulting in improved financial improvement for the company.

Become a Premium Member. Buy all pre-written essays for only $2 per page! AND Get $1 of store credit for every $10 you spend!

Testimonials

This makes all the difference.

The staff and writers are true professionals. They are honest and helpful. If you order from them, you are in very good hands.

I'm so happy!

I used to have such a terrible time with writing, but not any more. This company has taken one of my most stressful college experiences and made it easy!

The Best Service Ever!

I really do appreciate Research Assistance. I'm not a good writer and the service really gets me going in the right direction. The staff gets back to me quickly with any concerns that I might have and they are always on time. Thanks a million for your excellent service.

Subjects

Show all subjects...

E-Commerce Portal Strategy

Related Essays

Related Pages

Your cart

Testimonials

Subjects