A summary of the article “Extending the reach of e-business”, by S. Tamer Cavusgill; published in Marketing Management Magazine in 2002. The overall goal of the article is to describe the ways in which e-commerce has transformed the way that business is done; it does so through examples of outcomes and software solutions which enable companies of all sizes and in all locations to compete on a more level playing field.
Case analysis of the United Kingdom Company. Retailer and news publisher. Expansion of activities to include bookstalls in UK and Europe. Retail expansion to Canada and the United States. Diversification of the Company since its establishment in the 18th Century. Restructuring of core business in 2001 and emphasis on its travel retail operations. Recommendations for management changes.
The effects of Internet shopping on the retail industry. Gives several examples including Staples and the GAP. Advantages and disadvantages of implementing on-line shopping. Development of the Internet. Global nature of the marketplace and growth of online shopping.
A plan for setting up a Kuwait Web Site for E Commerce. Discusses the concept. Sources of revenue such as advertising, Web hosting fees, finders fees. The social and community aspect of the site. The target market. Budget.
The Benefits and Implications of E-Government
This thesis examines the use of e-government in the Middle East, particularly in the UAE. It includes a literature review that identifies the implications of e-government in the Middle East, including the digital divide. The study includes research comparing the responses of government employees and citizens with respect to their opinion of the efficacy of e-government.
OVERSTOCK.COM AND BIG LOTS
Compares Big Lots as an Internet and brick & mortar retailer with Overstock.com. Use of both companies of closeout items.Retail strategy of Big Lots. Internet sales of Big Lots limited to distributors while overstock.com sells to retail customers over the Internet.
ERP SYSTEM IMPLEMENTATION AND SUPPLY CHAIN INTEGRATION IN CHINA
Considers implementing an ERP system in China using SAP for Zapf, a toy manufacturer based in Germany that is considering shifting to supply chain management. The potential efficiencies this change could bring about in relation to suppliers and customers, resulting in improved financial improvement for the company.
THE IMPACT OF THE INTERNET ON RETAIL MARKETING STRATEGIES
Considers the effects that the Internet has had on retailing, including examinations of Target, Dell, Amazon and other companies as well as security issues raised by the Internet and whether there is such a thing as a "new" economy. Gives an overview of the marketing mix and strategies.
Cyberport of Hong Kong
This paper is a study of the Hong Kong Cyberport project. It analsyses its chances for success in both the short term and long term. Concludes that the Cyberport project will fail.
INTERNATIONAL BANKING INDUSTRY.
Need to compete globally. Market factors. Mergers & consolidations. Internet banking. Credit & debit cards. Industry problems.