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Coach Inc. Marketing Plan

This paper examines Coach Inc and its success in the USA and internationally as manufacturer and marketer of a luxury product. It discusses the marketing mix and the importance of scarcity to a luxury product.
Citations 5
Citation Style APA
Sources 5
Pages 12
Price: $48.00
From the Paper
Coach Inc According to Coach's K report filed with the United StatesSecurities and Exchange Commission and available online on the SEC's EDGARarchives Coach is America's leading premium handbag and accessories brandCoach offers distinctive easily recognizable accessible luxury productsthat are extremely well-made and provide excellent value Coach's primaryproduct offerings include handbags women's and men's accessories outerwear business travel watches footwear and eyewear Coach relies on the talent and success of its designers and on itsexpertise in product manufacturing to maintain its position as

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