ATHLETIC SHOE MARKET IN SOUTH KOREA.
Analysis of NIKE and how the Company might be unseated by a local, Korean company. History of Nike. Its marketing strategies. Discusses issue of taking market share away from Nike in South Korea. Shoe market in Asian Pacific region. Use of Korean sports heroes to gain market share. Appendix.
Leadership and Ethics
This paper explores how a deterioration and lapses in ethical standards have led to the demise of a lot of corporation. It includes Highlight the findings in a table format - show different corporations, their status at the height of their success, their leadership, types and kinds of lapses, and effects on corporations.
Analyzes the specific marketing, advertising, & promotion campaigns for the most important products of BT from 1996 through 1997. Assesses the impact of its bid for MCI & the consequences if that bid fails.
This paper is about marketing at Nike. This paper answers these questions: What is the target audience or audiences; what are their physiology, needs, attitudes, value system. what are their demographic characteristics; what is their psychographic characteristics; what are their sociographic characteristics? What are their motivations?
Business in Academic Field
This paper describes a business that could be started on a small scale at home, part-time, but that could grow much larger later--a self-help books and services entrepreneurship.
NIKE & ADIDAS.
Examines competition, labor issues, background, management & marketing of both athletic footwear companies.
Increasing the Relevance of Business Schools
This paper discusses the relevance of emotional intelligence in business schools, including the many benefits of EI and why it is important in a globalized society characterized by diversit.
Six Graduate-Level Management Questions
This paper consists of six separate papers, each on a different topic--how to change from a traditional marketing approach to a customer-targeted approach; how to manage workplace diversity; organizational tools that a CEO can use to attune the organization and manage change, conflict, and uncertainty; how to transition from an existing system to a new one; how to explain to a new CEO of a multinational company his obligations toward developing countries in terms of ecology, respect for the host culture, and ethical standards; responding to the hypothetical receipt of the Malcolm Baldrige National Quality Award, explaning the four criteria you are most proud of and why you competed.