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CONSUMERISM

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Price: $28.00

Processing Advertisements
Discusses information processing in individuals. Focuses on the ways in which advertising can tap into this knowledge & research to enhance its effect.
The individual processes information according to a procedure involving a number of steps and levels. Information processing is defined as a series... more
7 pages | 1 sources | 2 citations | APA citation style

Price: $28.00

Multicultural Marketing
Examines the need for companies in a multicultural environment to be aware of cultural differences in order to shape messages for different markets & market segments.
With the current emphasis on the global marketplace, researchers are pointing out the fact that consumers in different cultures may react differently... more
7 pages | 7 sources | 11 citations | APA citation style

Price: $60.00

CONSUMER BEHAVIOR & DEMAND.
Analyzes consumer-business relationship in theory & practice, with examples. Impact of economy, savings, debt, marketing, product differentiation, brand names, changes in demand, more.
Introduction
Companies seek to understand consumer behavior in order to determine the best way to shift demand in favor of their products. When... more
15 pages | 10 sources | 16 citations | APA citation style

Price: $32.00

JAPANESE & AMER. CONSUMERS.
Compares impact of economics & culture, psychological aspects, marketing, pricing, saving vs. spending.
The purpose of this research is to examine issues surrounding Japanese and American consumers from the standpoint of human behavior and cultural... more
8 pages | 17 sources | 30 citations | MLA citation style

Price: $36.00

U.S. AS CONSUMER NATION FROM 1920 TO 1970.
Analyzes historical roots & argues Amer. values & success have always been measured by material wealth, that Amer. are both consumers & producers & that industrialization increased economic opportunity.
America as a Consumer Nation, 1920-1970
This paper will discuss the idea that Americans began viewing themselves as consumers rather than... more
9 pages | 10 sources | 14 citations | TURABIAN citation style

Price: $20.00

ALTERNATIVE DISPUTE RESOLUTION & PRODUCT LIABILITY.
Techniques, compensation, advantages, arbitration, drawbacks.
Alternative Dispute Resolution and Product Liability
Alternative dispute resolution techniques, such as mediation and arbitration, have... more
5 pages | 4 sources | 14 citations | TURABIAN citation style

Price: $40.00

FAST FOOD.
Examines reasons for consumer acceptance of food from McDonald's, Burger King, etc. Cost, service, speed, cleanliness, no surprises, value, quality.
10 pages | 5 sources | 11 citations | TURABIAN citation style

Price: $80.00

GENERAL MOTORS & CONSUMERISM.
Problems of G.M.'s diesel engines & struggle of consumer groups for protection & fair treatment. Background, motor deficiencies, public relations failures, litigation issues, economics, regulations.
20 pages | 19 sources | 44 citations | TURABIAN citation style

Price: $40.00

IBM'S PERSONAL COMPUTER.
Consumer information, protection & approach to purchase of.
10 pages | 7 sources | 7 citations | TURABIAN citation style

Price: $24.00

CONSUMER BEHAVIOR
of senior citizens. Marketing potential.
6 pages | 9 sources | 10 citations | TURABIAN citation style

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