Dell, a case study
This is a case study of Dell. It describes the company's sales, manufacturing, distribution, customer support and quality control functions. Dell's global strategy. The company's stakeholders.
"BUSINESS POLICY & STRATEGY: AN ACTION GUIDE"
(Robert Murdick, Carl Moor & Richard Eckhouse). Chapter-by-chapter summary: business failure & success; environmental factors; management; marketing; accounting; human resources; computers, etc.
EXPORTING TO SOUTH KOREA.
Analyzes prospect for exporting personal computer educational programming. Product, marketing, Korean environment (culture, economics, U.S. relations), barriers, licensing, piracy.