International Trade and Competitiveness
This paper analyzes international trade and competitiveness from the perspective of globalism, emphasizing their strengths and responding to arguments against them. Includes a general discussion of globalism and the global economy.
Strategic analysis. Competition, distribution, consumer demographics, industry environment, success factors, finances, products, global market.
Swiss-based firm's operations, success, products, innovations, strategy, focusing on global aspects.
This paper examines Coca-Cola's marketing strategy to children, to young adults, and to seniors. It explores how the Coca-Cola Company attempts to differentiate its marketing strategies for these three groups. It also examines the effective the marketing and advertising programs of Coca-Cola were and are in creating demand for the Company's products
Strategic analysis. Industry overview, competition with Coca-Cola, factors of success, strengths & weaknesses, management, distribution, marketing, consumer issues, foreign market, future.
Social Significance of Martha Burk's Augusta Protest
A review of the social responses to Martha Burk's protest of the private Augusta National Golf and Country Club's all-male membership policy. Civil rights issues; equal opportunities. Issue of an "even playing field." Wide ranging implications of membership.