Swiss-based firm's operations, success, products, innovations, strategy, focusing on global aspects.
U.S. ECONOMY IN 1999.
In global perspective. Consumer Price Index, potential impact of Euro, "Asian Flu" & Internet, technical macroeconomic indicators, standardization of products vs. differentiation, Americanization of China, future. Tables.
Review and evaluation of Jim Collins' 2001 book: GOOD TO GREAT. Discusses the type of leader needed to bring a company from good to enduring greatness. Key concepts. Examples. Methodology employed by Collins and his research team.
This paper examines Coca-Cola's marketing strategy to children, to young adults, and to seniors. It explores how the Coca-Cola Company attempts to differentiate its marketing strategies for these three groups. It also examines the effective the marketing and advertising programs of Coca-Cola were and are in creating demand for the Company's products
Examines beverage firm's marketing. Market history & overview, competition, ownership, objectives, strategy, consumers, target market, finances, more.
Andina Bottling Case
This is a case study and response to an Andina Bottling Co. case examining cost issues affecting the integration of Chilean, Brazilian, and Argentinean Operations.
The Coca-Cola Company
Detailed examination of the Coca-Cola Company. Discusses everything from the design of the distinctive bottle to the role of Coke in pop culture. Focuses on the management & financial aspects of the business. Includes 3 pages of financial data.
QUAKER OATS ACQUISITION OF SNAPPLE.
Background of both firms, reasons for merger & poor performance, economics, compared to Gatorade, short & long-term effects, leadership, outlook.