|BUSINESS PLAN FOR INTERNET SITE SELLING WOMEN'S CLOTHES
Description of Venture
This plan is for the creation and selling of a specific line of women's clothing, i.e., casual and dress T-shirts. The store will be called "Casual-Tees" and the targeted market consists of women, aged 18 to 40.
Tee-shirts were chosen for several reasons:
A. They are growing as a fashion trend
B. They come in easy to fit sizes
C. They are a "known" item since they are worn world-wide
D. They can bear a substantial markup.
E. They are inexpensive to ship.
The "Casual-Tees" store will cater to women with atti