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BOEING CO.

Success of firm as result of organization & management. Structure, competition, response to production demand, strategic planning, leadership, future.
Details
Citations 17
Citation Style APA
Sources 7
Pages 9
Price: $36.00
From the Paper
Introduction
The Boeing Company is the world's largest manufacturer of commercial jets; it also produces military aircraft and missiles. It developed a large backlog in the early 1990s built on the strength of its commercial transport orders. It had particular success with its 737 jet introduced in the 1960s, and the industry is anxiously awaiting the introduction of the 777 jet, expected in the mid-1990s. The 777 is a joint project with Mitsubishi.
Boeing's success is due in part to the industry itself: the commercial airplane industry has recently experienced large growth. However, Boeing's primary American competitor, McDonnell Douglas, has not enjoyed the same financial success that Boeing has during the same period, and so Boeing's success must also be

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