Computer firm's international performance from 1987 to 1992. Problems. successes, recommendations. Table.
An account of the emergence of PCs and its consequences for society. Background of development of the personal computer. Importance to popularity of PCs of the Internet. Security issues. Microsoft, Apple.
BREAKUP OF MICROSOFT.
Discusses microeconomic effects of breaking up Microsoft. Microsoft as a monopolistic company. Its oligopoly market structure. Expansion of Microsoft. Analysis of the market in which Microsoft competes. Competition within that market.; Netscape. Pricing strategy. Justice Department ruling. Dividing Microsoft into two different companies (operating systems and applications software).
Examines formats, use of celebrities, products, advantages, effectiveness, consumer appeal, costs.
Marketing plan for Kellogg's breakfast cereal. Marketing theory, market & economic environments, competition, target market, strategies.
A comparison of strategic planning and merchandising problems of a fasion sports shoe manufacturer and a components supplier of electronics to the auto industry. There is really very little comparison between the problem.
IBM PC JR. IN JAPAN.
Marketing of personal computer in foreign country. Competition, demand, Japanese advantages, saturation, corporate image, pricing.