View Cart
For more information
Call 1-800-351-0222

AT&T.

History, services, segmentation, management, mergers, advertising, pricing, global concerns, competition, strengths & weaknesses. Executive summary.
Details
Citations 17
Citation Style TURABIAN
Sources 9
Pages 17
Price: $68.00
From the Paper
Executive Summary
AT&T is one of the nation's, and indeed the world's, largest telecommunications company. It has gained this position through strong marketing techniques that it was forced to put into place after the U.S. government divested the company in the early 1980s. Once known as a long-distance carrier, the company has expanded into related synergistic markets, including networking and computers, and into the capital markets (with its own credit card).
AT&T has a broad base of international operations, and it has set up joint ventures rather than merely working through acquisitions overseas. In addition, the company has established a strong presence in various markets within the United States through an acquisitions policy which gives it entrance to new markets through the comp

Also Search for AT&T. in all categories
 

Related Essays

  • COMPETITION IN LONG-DISTANCE TELEPHONE SERVICES.
    Decisions since 1959, development of competitive environment of today. Telecommunications Act of 1996.
  • Comcast and Macy's
    This paper describes the situations in the Comcast and Macy's mergers and how these were worked out, as well as identifying working capital management strategies.
  • AT&T.
    Strategic analysis. Products, pricing, distribution, promotion, finances, environment. Tables.
  • AT & T WIRELESS.
    Analysis of the company. Split of AT&T into four publicly held companies in 2000. AT&T Wireless as the largest independently traded wireless carrier in the U.S. The company's position in the wireless industry; connection with Microsoft. Marketing risks. Trends in the wireless industry. Technology innovations and challenges. SWOT analysis. Financial information of company. 1 Chart.
  • Telephones and Impact of Regulation
    A brief history of the telphone and the impact of regulation. ALexander Graham Bell's invention of the telephone, and other inventors of the same time. How the invention of the telephone revolutionized communications and created the new telephone industry.
  • DOWNSIZING.
    Definition, case study (AT&T), causes & effects, role of management, pros & cons, sociotechnical systems analysis.
  • TELECOMMUNICATIONS INDUSTRY.
    Evolution, regulation, technology, competition, future, financial performance.
  • AT&T WIRELESS-TELECORP PCS MERGER.
    Examines the acquisition of TeleCorp by AT&T. Defines acquisitions and mergers. Motives involved including reduction of tax liability, net worth increase, meshing of distribution systems, complementing customer bases. Firms' expectations of greater value and competitive power. Approval of acquisitions by antitrust regulators. Issue of goodwill and intangible assets.
  • Monopoly
    Defines & discusses types of monopolies, & uses AT&T as an example.
  • AT&T. ADVERTISING.
    Analyzes various ad campaigns of telecommunications firm.
 

Related Pages




/essays/skin/research/images/custom-side.jpg

Become a Premium Member. Buy all pre-written essays for only $2 per page! AND Get $1 of store credit for every $10 you spend!

Testimonials

This makes all the difference.
The staff and writers are true professionals. They are honest and helpful. If you order from them, you are in very good hands.
I'm so happy!
I used to have such a terrible time with writing, but not any more. This company has taken one of my most stressful college experiences and made it easy!
The Best Service Ever!
I really do appreciate Research Assistance. I'm not a good writer and the service really gets me going in the right direction. The staff gets back to me quickly with any concerns that I might have and they are always on time. Thanks a million for your excellent service.

Subjects

 
Show all subjects...