View Cart
For more information
Call 1-800-351-0222

AT&T.

History, services, segmentation, management, mergers, advertising, pricing, global concerns, competition, strengths & weaknesses. Executive summary.
Details
Citations 17
Citation Style TURABIAN
Sources 9
Pages 17
Price: $68.00
From the Paper
Executive Summary
AT&T is one of the nation's, and indeed the world's, largest telecommunications company. It has gained this position through strong marketing techniques that it was forced to put into place after the U.S. government divested the company in the early 1980s. Once known as a long-distance carrier, the company has expanded into related synergistic markets, including networking and computers, and into the capital markets (with its own credit card).
AT&T has a broad base of international operations, and it has set up joint ventures rather than merely working through acquisitions overseas. In addition, the company has established a strong presence in various markets within the United States through an acquisitions policy which gives it entrance to new markets through the comp

Also Search for AT&T. in all categories
 

Related Essays

  • AT&T'S BOARD OF DIRECTORS.
    Leadership & changing role in 1980s & 1990s after divestiture & in highly competitive telecommunications industry.
  • AT & T WIRELESS.
    Analysis of the company. Split of AT&T into four publicly held companies in 2000. AT&T Wireless as the largest independently traded wireless carrier in the U.S. The company's position in the wireless industry; connection with Microsoft. Marketing risks. Trends in the wireless industry. Technology innovations and challenges. SWOT analysis. Financial information of company. 1 Chart.
  • RADIO BROADCASTING.
    History of radio up to TV.
  • Acquisition of Telecorp by AT&T
    This paper is about the acquisition of Telecorp by AT&T. It analyzes the accounting method used to record the transaction and the circumstances or transaction attributes that support the accounting method. Evaluates the structure of the merger transaction, and comments on the managerial and financial synergies of the combination, and the expected effect on expected revenues and costs. and the effect of the transaction on the stock prices of the companies involved. It reviews the tax tax effects of the merger, and looks at changes in stock price after the merger was announced
  • TELECOMMUNICATIONS INDUSTRY.
    Evolution, regulation, technology, competition, future, financial performance.
  • Telecommunications Industry
    An examination of the telecommunications industry based on two large-scale transformations of the industry during the 20th century (structure of service delivery and technological innovation and structure of business models. The evolution in management practices.
  • COMPETITION IN LONG-DISTANCE TELEPHONE SERVICES.
    Decisions since 1959, development of competitive environment of today. Telecommunications Act of 1996.
  • Ethical Challenges and Equal Opportunity
    Discusses and examines affirmative action at AT&T and Pasadena (California) City Council. The ethical challeges both organizations face with regard to their affirmative action practices. Hiring and promotion issues. Compliance, or lack of compliance, with federal law.
  • TELECOMMUNICATIONS INDUSTRY.
    Innovations in organization (regional holding companies, independents), digital systems, economic trends (debt, interest rates, yields).
  • AT&T.
    Role of firm in long-distance telephone industry, marketing, competition, technologies, breakups, future. Chart.
 

Related Pages




/essays/skin/research/images/custom-side.jpg

Become a Premium Member. Buy all pre-written essays for only $2 per page! AND Get $1 of store credit for every $10 you spend!

Testimonials

This makes all the difference.
The staff and writers are true professionals. They are honest and helpful. If you order from them, you are in very good hands.
I'm so happy!
I used to have such a terrible time with writing, but not any more. This company has taken one of my most stressful college experiences and made it easy!
The Best Service Ever!
I really do appreciate Research Assistance. I'm not a good writer and the service really gets me going in the right direction. The staff gets back to me quickly with any concerns that I might have and they are always on time. Thanks a million for your excellent service.

Subjects

 
Show all subjects...