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History, services, segmentation, management, mergers, advertising, pricing, global concerns, competition, strengths & weaknesses. Executive summary.
Citations 17
Citation Style TURABIAN
Sources 9
Pages 17
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From the Paper
Executive Summary
AT&T is one of the nation's, and indeed the world's, largest telecommunications company. It has gained this position through strong marketing techniques that it was forced to put into place after the U.S. government divested the company in the early 1980s. Once known as a long-distance carrier, the company has expanded into related synergistic markets, including networking and computers, and into the capital markets (with its own credit card).
AT&T has a broad base of international operations, and it has set up joint ventures rather than merely working through acquisitions overseas. In addition, the company has established a strong presence in various markets within the United States through an acquisitions policy which gives it entrance to new markets through the comp

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