Focuses on post-World War II design in Italy. Historical artistic tradition of Italian design. Aesthetic developed by cooperation between designer and manufacturer. Italy's sense of style. Reasons for Italy's pre-eminence in the field of design. Objects associated with Italian design such as the Vespa motor scooter, plastic furniture.
This paper is a discussion of post-World War II design in Italy. Italy emerged from military defeat and economic turmoil to become one of the most... more
This paper is a discussion of post-World War II design in Italy. Italy emerged from military defeat and economic turmoil to become one of the most important leaders of world design. In the beginning, most of its significant designers had been trained as architects, who worked with manufacturers to establish highly sophisticated approaches that transformed functional, everyday objects into distinctive works of art.
At the end of World War II, Italy stood defeated by the Allied forces, its economy shattered by years of war and its reputation in the West suspect as a traitor and enemy. Yet the nation also had a long tradition as an artistic leader, and its artists were quick to draw on that heritage in recovering from the devastation of war. Penny Sparke writes:
The stylish, mass-produced pieces of furniture, decorative household goods, electrical appliances, office equipment, cars and, latterly, designer clothes and accessories that have earned Italy such a key position in the world of contemporary material culture are, in essence, a mirror of that country’s bid for modernity and of its struggle, through the century, to