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Fast Food Industry
A critique of the fast food industry that discusses Eric Schlosser's book, Fast Food Nation and Morgan Spurlock's documentary film, Supersize Me. Contends that both present ample evidence that the health and longevity of the American people are being severely damaged by the fast food industry.
Supersize Me Eric Schlosser's Fast Food Nation uses the truth to persuade hisreaders of the reality of the facts and opinions presented in his book... more
3 pages | 2 sources | 2 citations | MLA citation style

Price: $16.00

Advertising Arguments
This advertising paper breaks down the arguments of two advertisements, one for Wendy’s and the other for Dockers. The arguments are broken down using a Toulmin argument analysis, describing how the ads speak to different audiences but convey distinctly American warrants and supports.
Advertising AnalysisIntroduction Jack Solomon claims that different advertisements may expressdifferent things dependent on their target audience but... more
4 pages | 2 sources | 6 citations | MLA citation style

Price: $12.00

Ad analysis
A critical analysis of a 2003 ad for Nissan Altima, that depicts a father and infant son intently reading an owner's manual for the car. Describes elements of the simple ad that convey the concept of the ad.
This paper is a critical analysis of an ad for the Nissan Altima asit appears in the August issue of Men's Health magazine using theVisual Reading... more
3 pages | 1 sources | 10 citations | MLA citation style

Price: $100.00

Online Advertising
Describes current trends in online advertising and assesses their overall effectiveness. Development of first banner ads and recent developments such as floating ads, superstitials, interstitials, centered rectangular ads, pop-under ads, skyscrapers, super-sized banners, surround sessions and text ads. Effect of broadband adoption. Discusses key to successful Web advertising.
Online Advertising Creative Approaches and Their Effectiveness Introduction Internet historians trace the origins of the online banner ad toOctober... more
25 pages | 20 sources | 68 citations | APA citation style

Price: $8.00

Global Advertising
Describes elements and contents in a Sony video camera advertisement aimed at international consumers. Considerations that must be made in global advertising such as the particular elements of a given culture.
Culture and Marketing Strategy Any casual observer of the growing globalization of the world and itsmarkets must certainly be aware of the effect that... more
2 pages | 2 sources | 2 citations | APA citation style

Price: $16.00

Print Advertising
Examines the print ad "Bikini Touch" and selects several key words from the ad discussing why they were used and what images they evoke in the minds of potential customers.
Print Advertising The purpose of this particular advertisement is to sell a newproduct called Bikini Touch a painless hair remover In addition since... more
4 pages | MLA citation style

Price: $4.00

Marketing tools
This paper addresses and discusses how newspapers are a powerful marketing tool for public relations/media relations practitioners, and may have become more sensationalistic and less objective recently.
Newspapers as a Marketing Tool The question we have been asked is whether newspapers have become moreor less sensationalistic The answer to this... more
1 pages | APA citation style

Price: $24.00

Examines the role of the advertising agency, and its the traditional payment system of commissions based on media placement fees paid by the client. Financial issues from the agency's perspective with commissions, and alternatives to commissions such as labor-based and full-fee. alternatives. Concludes that the commission structure is being phased out and that the industry will embrace alternatives.
The Media Commission System in Advertising Introduction The advertising agency has become a staple of business today Thereare advertising agencies... more
6 pages | 4 sources | 9 citations | MLA citation style

Price: $16.00

Compare and Contrast
This paper studies ads from two manufacturers of 18 volt cordless drills. It answers questions based on the ads about target markets, assessing customer needs, design of ads, product differentiation, and marketing strategies.
Thesis Two companies each selling cordless power drills in the sameedition of a magazine can and should use different approaches whendesigning their... more
4 pages | MLA citation style

Price: $20.00

Born To Buy
A review and critique of Juliet B Schor’s 2004 “Born To Buy,” a book that criticizes the efforts of predatory marketers to directly target young children.
Born To Buy In Juliet B Schor's Born To Buy The Commercialized Childand the New Consumer Culture the author criticizes the growing tendency of... more
5 pages | 1 sources | 12 citations | APA citation style

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